Soysal, Gonca P.

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Soysal, Gonca P.

 

Gonca Soysal brings corporate experience in customer relations and retail operations to the marketing faculty. Her research interests include:

  • Dynamics in consumer and firm behavior
  • Retailing (Pricing, assortment, seasonal goods, availability, product returns)
  • Distribution channels (Consumer behavior across multiple channels, channel positioning)

Learn more about Dr. Soysal on her Research Explorer page.

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